The platform is rolling out a new feature that enables them to cut down on the amount of AI-created content appearing in their feeds. This step comes as the platform announced that it presently contains over 1 thousand million AI videos.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale rollout. This development coincides with a rise in content created by AI, spurred by recent content generation software.
AI Proliferation Online
Studies have shown that nearly a tenth of the fastest-growing channels on another major platform exclusively feature content made by AI. A large amount of this material is considered mass-produced AI material, a term for substandard, bulk-generated content that is frequently nonsensical or dreamlike.
Our research shows that many people like content created using AI tools, including AI artwork to informative clips, and we aim to offer the community the ability to increase or decrease of that, depending on their own likes,” stated a platform representative.
Volume and Proportions
The service shared that there are presently over a billion videos on its network tagged as artificially created. Overall, more than 100 mn pieces of content are submitted to the service every day, making AI content a minor part of its complete catalog.
User Control Features
Viewers will be able to decrease or raise the level of AI content they watch by opening the “manage topic” option in the platform and picking AI-made media. Other topics that currently be adjusted under the filter encompass current affairs, style, beauty, and choreography.
Content Labeling and Policies
TikTok’s guidelines require content makers to identify convincing artificially created content, and it bans malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its community policies.
In addition, the platform will henceforth attach an “AI-made” watermark to content created with its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This measure is intended to help prevent users from attempting to circumvent the labeling process.
Educational Initiatives
The platform is additionally launching a two million dollar awareness program for specialists and groups to create learning resources about using AI responsibly. This initiative will assist educational bodies focused on teaching computer science.
Moderation Strategy
TikTok has supported its moderation strategy, amid debate over proposals to cut jobs for hundreds of content moderators in the UK. The company is set to cut hundreds of positions in its user protection department in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would remain essential, but AI can protect employees by removing the most harmful content prior to it has to be seen by staff. The platform reported a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to the use of its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
